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@nick has been telling me this for months, and now there's data behind it.…

Brandon Smith

@nick has been telling me this for months, and now there's data behind it. Individual attorney authority, not just the firm brand, is what AI search is starting to reward. The lawyers who publish under their own name and have the credentials to back it up are the ones surfacing in ChatGPT, Google AI Mode, and Perplexity. Worth a read.

AI Visibility Among New Jersey Divorce Lawyers: Findings from a Statewide Analysis | Pillar Legal Marketing

We analyzed which New Jersey divorce law firms appear most frequently across ChatGPT, Google AI Mode, and Perplexity and identified the authority signals associated with stronger AI visibility.

Pillar Legal Marketing

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