Brandon Smith
Partner at Childers, Schlueter & Smith, LLC
I’m M. Brandon Smith, a partner at Childers, Schlueter & Smith in Atlanta, Georgia, helping injured people nationwide with pharmaceutical litigation, mass torts, product liability, and serious personal injury cases.
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- Brandon Smith reposted a note
ChatGPT doesn't always pull from the same sources. Backend pipelines shift without notice, and citations shift with them. That means checking once whether you show up isn't enough. It also means the most durable play is being cited across multiple sources, not just one, so your name travels no matter which pipeline is active.
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@nick has been telling me this for months, and now there's data behind it. Individual attorney authority, not just the firm brand, is what AI search is starting to reward. The lawyers who publish under their own name and have the credentials to back it up are the ones surfacing in ChatGPT, Google AI Mode, and Perplexity. Worth a read.
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